top of page

next-generation analytics to
real estate

Plunk’s advanced analytics revolutionize the way homeowners, home experts, and investors value and invest in residential real estate—through the power of AI, machine learning, and image analysis. Plunk tracks an individual home’s price in real time and represents a new level of both comprehensiveness and transparency. Plunk’s  real-time solutions are accessed by consumers, real estate professionals, and the investment community via a suite of data and software products, across both web and mobile platforms.

Plunk was co-founded by Brian Lent and David Bluhm, two tech startup veterans who have played integral roles at some of the world's most innovative companies.​


With their combined experience, our founders are building a new evolution of housing analytics. And with a world-class team of data scientists and engineers, they are bringing next-generation Artificial Intelligence and machine learning algorithms to the residential real estate industry.​

Co-founder and CEO

Co-founder and President

Board of Directors

Advisory Board

Personnel Bands-no glitchline-01.jpg

Mike S. Shapiro is a venture capitalist, entrepreneur, investor, and ForbesBook author whose risk-inclined and results-oriented methods help individuals and organizations leverage insights for stellar results, including building his multi-billion-dollar business. For over a decade, Shapiro was a market-maker and trader with the Chicago Board of Options Exchange. He then purchased a nearly bankrupt real estate firm in coastal Orange County, California during the 2008 Great Recession, which he sold ten years later to create the world’s second-largest Sotheby’s International Realty brokerage, with 1,200 agents and annual sales exceeding $7 billion.

Personnel Bands-no glitchline-02.jpg

Rich Hughes currently serves as the head of Data Science at RealPage, a multibillion-dollar international SaaS technology provider for multi-family housing. Hughes' investment management solutions currently price over a trillion dollars of residential housing while benchmarking and valuing housing amenities.


Justin Lajoie was most recently vice president of Product and Engineering at Zillow where he led product and engineering teams that made Zillow Offers a reality nationwide. Prior to Zillow, Lajoie was founder and chief executive officer at Diverse Solutions, a SaaS IDX property search software and CRM for real estate agents and brokers, which was acquired by Zillow.

Personnel Bands-no glitchline-03.jpg

Chris Heiden most recently led Wells Fargo's Customer Science team. At Zillow Group, he led the data science efforts for its rentals group. Heiden has a history of deploying analytics toward driving rational decision-making within organizations. At JPMorgan Chase, he was co-inventor of a statistical method which allowed the bank to understand the financial value of services, such as bill pay and fee waivers. He later led corporate strategy analytics for Chase Bank before building the marketing analytics practice for Amazon Student Programs.

Joe Dahleen-Advisor gradient strip picAsset 80.png

Joe Dahleen is a 30-year veteran of the mortgage sector who specializes in executive management and strategic marketing. As a seasoned mortgage lending professional at Elevation Home Loans, FirstClose, MortgageHippo, Primary Capital Mortgage, Talis Lending, Taxdoor, and as an advisor to Zillow’s Mortgage Marketplace, Joe has worked on secondary marketing, loan production and quality control procedures—including automated origination and compliance, e-signatures and e-vendor management, preemptive quality control and post-closing management. He also has experience in appraisal management portals, digital vaulting, private label, and cloud-based business models. 

Institutional investors

Second CenturyAsset 1.png
UnlockAsset 8.png
GACAsset 7.png
REACHAsset 2.png
Union BayAsset 9.png
SLV CapitalAsset 6.png
VECTRAsset 3.png
Sony Innovation Fund - mm.png
PLUG and PLAYAsset 5.png
bottom of page