Plunk’s advanced analytics revolutionize the way homeowners, home experts, and investors value and invest in residential real estate—through the power of AI, machine learning, and image analysis. Plunk tracks an individual home’s price in real time and represents a new level of both comprehensiveness and transparency. Plunk’s real-time solutions are accessed by consumers, real estate professionals, and the investment community via a suite of data and software products, across both web and mobile platforms.
Core innovation team
Plunk was co-founded by Brian Lent and David Bluhm, two tech startup veterans who have played integral roles at some of the world's most innovative companies.
With their combined experience, our founders are building a new evolution of housing analytics. And with a world-class team of data scientists and engineers, they are bringing next-generation Artificial Intelligence and machine learning algorithms to the residential real estate industry.
The Plunk Advantage
Plunk leverages AI, machine learning, and image analysis to empower REALTORS® and residential real estate professionals to be authorities on home value—turning agents into trusted financial advisors.
Plunk allows REALTORS® to deliver accurate valuations in real time, which reflect a home’s updates, condition, and finish grades, as well as provide their clients with expert guidance on both the costs and value impact of remodeling and renovating.
Board of Directors
Mike S. Shapiro is a venture capitalist, entrepreneur, investor, and ForbesBook author whose risk-inclined and results-oriented methods help individuals and organizations leverage insights for stellar results, including building his multi-billion-dollar business. For over a decade, Shapiro was a market-maker and trader with the Chicago Board of Options Exchange. He then purchased a nearly bankrupt real estate firm in coastal Orange County, California during the 2008 Great Recession, which he sold ten years later to create the world’s second-largest Sotheby’s International Realty brokerage, with 1,200 agents and annual sales exceeding $7 billion.
Rich Hughes currently serves as the head of Data Science at RealPage, a multibillion-dollar international SaaS technology provider for multi-family housing. Hughes' investment management solutions currently price over a trillion dollars of residential housing while benchmarking and valuing housing amenities.
Justin Lajoie was most recently vice president of Product and Engineering at Zillow where he led product and engineering teams that made Zillow Offers a reality nationwide. Prior to Zillow, Lajoie was founder and chief executive officer at Diverse Solutions, a SaaS IDX property search software and CRM for real estate agents and brokers, which was acquired by Zillow.
Chris Heiden most recently led Wells Fargo's Customer Science team. At Zillow Group, he led the data science efforts for its rentals group. Heiden has a history of deploying analytics toward driving rational decision-making within organizations. At JPMorgan Chase, he was co-inventor of a statistical method which allowed the bank to understand the financial value of services, such as bill pay and fee waivers. He later led corporate strategy analytics for Chase Bank before building the marketing analytics practice for Amazon Student Programs.