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Plunk in the news

January 18, 2023  /  Tracey Velt

Plunk enhances with real-time home values and market insights

Today’s housing market is rapidly changing. Because of that, real estate analytics platform Plunk recently launched a self-service developer portal that will allow customers to deliver a clear, real-time view of the housing market. The new APIs help developers more easily create real-time digital access to the most current housing data, which has also historically been expensive, hard to access, and difficult to integrate.

“Plunk’s analytics provide buyers, sellers, investors, and agents with an edge,” commented David Bluhm, Co-founder and President of Plunk in a statement.

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January 18, 2023

Plunk, the first real-time analytics platform for residential real estate, recently launched a self-service developer portal in order to provide customers with a simple and accessible way to explore, on-board, and test live environments using its Application Programming Interface (API) offerings. "Plunk is taking real estate data to a whole new level of accessibility. We've been able to easily incorporate Plunk's real-time analytics into our agent websites through developer APIs," said James Call, RealtyCandy Founder and IDX Broker developer.

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January 10, 2023 / Victor Lund

Today, we can officially recognize that Plunk has accomplished so much. They reached their first, most important milestone. Plunk’s analytics are now available on over 104 million U.S. Homes, representing all U.S. Markets. It took five years of hard work and a lot of capital. You can now see Plunk’s Home Value, Home Ticker, and Market Insights live across the housing industry including online sites, agent products, brokerages, MLS Providers, and CRM solutions.

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January 11, 2023

The Swanepoel Power 200 ranks the most powerful leaders in the residential real estate brokerage industry as 2023 kicks off. Criteria used to rank leaders include the scope and power of leaders’ positions, the financial resources they have at their disposal, whether they have equity stake in their company, their trajectory and much more. “These exceptional leaders have a few things in common: a keen eye for hiring talent and a diligent focus on sustainable growth,” said Stefan Swanepoel, executive chairman of T3 Sixty.

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November 11, 2022 

Plunk Receives Strategic Investment from CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) to Support Industry Adoption of Real-time Home Analytics Platform. 

One of the largest and most influential real estate associations in the country backs Plunk's new Dynamic Valuation Model™


Plunk — the first real-time analytics platform for residential real estate — today announced that the CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) has made a strategic investment into the company founded by data science luminary Brian Lent and mobile technology pioneer David Bluhm.

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November 1, 2022  /  Craig C. Rowe

Real estate software company Plunk is partnering with The MLS/CLAW, a large multiple listing service in southern California, to provide its flagship home value analytics solution to members.

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November 8, 2022  /  Tannistha Sinha

Plunk, a platform using AI, machine learning, and image analysis for residential real estate investments, announced its partnership with The MLS/CLAW, a multiple listing proptech in Southern California. Plunk can give The MLS’ 20,000 members access to home valuation tools. According to its website, the platform contains 95,000 active listings and more than 8 million off-market listings.


“Through this partnership, we will provide The MLS’ members real-time access to the most advanced property and market valuation tools — whether they’re on their computers or their mobile phones,” David Bluhm, co-founder and president of Plunk, said in a statement.

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October 4, 2022  /  Jim Dalrymple II

Real estate marketing company Collabra Technology debuted a new tool designed to let real estate professionals more easily incorporate market analytics into videos. Market Spotlight lets agents provide valuable market insights to their digital sphere of influence with just one click. It specifically uses a platform from Plunk—a company that provides real-time analytics on the housing and real estate sector.

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July 26, 2022

BELLEVUE, Wash., July 26, 2022 /PRNewswire/ -- Next generation real estate analytics company strengthens board with seasoned executives from Capital Markets, Insurance, and Public Policy. 

"Plunk's analytics are enabling us to make significant progress toward achieving equity in housing," Woodward commented. Joan Woodward is Executive Vice President of Public Policy for Travelers and President of The Travelers Institute, and currently serves as a member of the company's Management Committee. Woodward joined Travelers in 2008 to establish The Travelers Institute as the company's thought leadership and public policy platform.


June 8, 2022

PropTech startup introduces real-time valuation and market insights to real estate thought leaders during a metaverse event hosted in collaboration with Two Bit Circus, Wu-Tang Clan, and Pixel Canvas

BELLEVUE, Wash., June 8, 2022 /PRNewswire/ -- Plunk—the first real-time analytics platform for residential real estate—today announced the launch of Plunk Home Value™, Home Ticker, and Market Insights. Plunk will introduce its innovative home valuation and market data tools to leaders in the residential real estate industry at an Omniya metaverse event on June 16th in collaboration with Two Bit CircusWu-Tang Clan, and browser-based 3D interactive platform Pixel Canvas.

For the first time in history, real estate analytics will be available in real time.


May 4, 2022  /  Evelyn Battaglia

Even simple renovations in New York City can take an extravagant amount of time, effort, and money to pull off. For more complicated makeovers that involve opening up kitchens, adding a bathroom, or gutting the entire space, the design process alone can take several months and requires countless decisions. 

Enter innovative companies like... Plunk... that use artificial intelligence to take off much (or all!) of that upfront load. Indeed, using AI can help owners speed up the planning stages of a renovation.... Owners can more quickly grasp the potential in, for example, a dated apartment or brownstone—and land on the best update for a specific space and budget.


March 9, 2022

Plunk was recently featured on “Industry Relations with Rob Hahn and Greg Robertson.” Through the podcast, Rob and Greg discuss “organized real estate in a disorganized manner” with industry leaders and visionaries. In this episode, the hosts explore how Plunk is building the “Bloomberg of Real Estate” with David Bluhm, the Co-founder and President of Plunk. 

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February 20, 2022  /  Craig C. Rowe

Plunk comes across as a much more mature app than its tenure in the App Store may suggest. It’s polished, engaging and is able to distill vast amounts of property intelligence to help its users arrive as close as possible to what a home may go for on the open market.


Plunk is somewhat different from a home inventory management app, as its intent is to help homeowners and agents analyze costs and ROI on renovations and upgrades. Along the way though, you’ll plug in materials, finishes and home data to power the analysis.


November 11, 2021  /  Business Wire

Plunk’s new Dynamic Valuation Model analyzes nearly every home in America and tracks its changing value in real time. Pictures of the home... update the information about the home’s current features, finish quality, and overall condition,  providing much greater accuracy.

“’s capabilities are the best in the industry,” said Brian Lent, Plunk Co-founder and CEO. “Given the important role that a home plays towards individual wealth building—and the role housing plays in our national economy—this might be the most innovative and important integration of AI, machine learning, and image analysis thus far.”


August 17, 2021

BELLEVUE, Wash.—Plunk, the company bringing advanced analytics to residential real estate, today released its inaugural Plunkonomics Report at the National Association of REALTORS® annual iOi Summit in Dallas. A first of its kind, the report reveals opportunities to increase a home’s value through renovation and introduces a new metric, Plunk Value™, which is the forecasted value of a home if it were fully renovated. The analysis was performed on a neighborhood-by-neighborhood basis across 1.1 million homes in the greater Seattle area.


November 22, 2021  /  Madison Miller

Remodeling one’s home is no easy feat—especially if the ultimate goal is to list the home for sale. Sure, there are tools to help give a rough assessment on what the home is currently worth, but there aren’t any that can answer questions about whether the kitchen counters need updating, whether solid wood is superior to engineered wood floors, or whether converting a spare bedroom into a home theater is worth it.


November 12, 2021  /  Marija Kovachevska

If you’ve ever wondered how to make your home value reach its highest potential, you’re in luck! Plunk—the first-ever home renovation app relying on artificial intelligence, is there to help you figure out the steps to this goal.

This app can simultaneously process home value forecasts and remodeling projects, and all this in real-time. Although the pandemic-induced home improvement craze seems over, apps like Plunk can help us keep up with the real estate market by making profitable decisions.


September 5, 2021  /  Zakiya Kassam

Kitchens are a big factor when it comes to a home’s resale value, and a well-designed kitchen can help your home stand out to prospective buyers when it comes time to sell. In particular, a minor kitchen remodel—which includes repainting your walls, trims, and ceiling—tends to translate into better return on investment compared to a major, more costly kitchen remodel. David Bluhm is the Co-founder and President of Plunk, an app that aims to help homeowners grow their home equity, as well an alum of When it comes to any aspect of painting your kitchen, Bluhm recommends sticking with colors that will resonate with a wide array of buyers. 


October 11, 2021  /  Hiranmayi Srinivasan

"Everyone's ideas of what they want and like—in colors, moods, and energy—are very different," explains David Bluhm, co-founder of Plunk, an app that helps homeowners increase their home equity through improvements. "So the more bold color choices you make, the more you invite risk that you'll only appeal to a smaller audience of potential buyers," says Bluhm.


August 30, 2021  /  Craig C. Rowe

A new app called Plunk, with a reputable pedigree of industry knowledge behind it, has launched to help homeowners better evaluate the return on home improvement

Plunk is an iOS (iPhone) mobile app that allows homeowners and real estate agents better assign value to home renovation projects and updates. It uses live market data to analyze how homes with similar finishes and amenities are selling. Agents at any level who work with investors or have a client wanting to update a home before listing would have a reason to download Plunk.

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September 4, 2021  /  Jennifer Jolly

The market is just crazy right now, it’s very competitive and there are a number of new products out there helping improve the process, create transparency and support the American dream of homeownership.”

Weisman also explains that NAR has its own accelerator and venture firm working on similar start-ups. NAR’s REACH scale-up program—run by NAR’s wholly-owned subsidiary/venture arm Second Century Ventures—has backed... Plunk, a site that helps grow home equity.

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July 20, 2021

An industry first, Plunk's Home Renovation Loan lets homeowners borrow up to 75% of their home's future remodeled value

BELLEVUE, Wash.-Funding home improvement just got easier and a lot more cost effective. Plunk, the first mobile app using AI and machine learning to help homeowners make smarter decisions about their largest and most important investment, today announced its new home renovation loan, designed specifically for financing major home improvements.


May 11, 2021  /  Gordon Gottsegen

On Tuesday, Bellevue-based property tech startup Plunk announced that it raised $6.5 million in its seed funding round. Unlock Ventures led the round with participation from Plug and Play Ventures, the Sony Innovation Fund, and Second Century Ventures, among others. This seed funding includes the $2 million that Built In previously reported on. For many people, their home is the most valuable asset that they own. That’s why Plunk believes the home should be treated like any other investment in order to maximize its value.​


May 11, 2021  /  Lucinda Shen

Plunk, a Bellevue, Wash.-based mobile app helping homeowners make decisions to increase their home’s value, raised $6.5 million in seed funding. Unlock Ventures led the round and was joined by investors including Sony Innovation Fund, Plug and Play Ventures, Vectr Fintech Partners, and Second Century Ventures.


May 28, 2021  /  Rob Smith

Two Amazon Alums [Brian Lent and David Bluhm] have created a new app that quickly appraises a home’s value and pinpoints which renovation projects will bring the highest rate of return. The app uses artificial intelligence, image analysis, and computer vision to give homeowners accurate, real-time valuations. “The idea of empowering homeowners to know more about their most valuable asset seemed like an obvious disruptive move and nobody had ever done it,” Bluhm says. “Our recommendations will be very specific.”​​


May 15, 2021

Pete Lisoskie chats with Plunk co-founder and president David Bluhm about the revolutionary app helping you maximize your home's equity.

Home Matters is a home improvement and lifestyle show that covers everything having to do with your home: treating your deck, winterizing your home, keeping your electric bill down, and how to pair your food and wine.

Listen here > 

March 10, 2021  /  Lydia Geisel

A new app gives you the lowdown on resale

Our homes are our largest and most important financial asset—but do you know what yours is worth? There are hundreds of sites out there that will give you a rough number based on your street address, but none of them take a deeper look inside or, more important, tell you what kinds of updates you need to make to yield the best returns. Now you can get all the answers you require from your phone.


March 29, 2021  /  Miranda Siwak

“Using Plunk’s interface, homeowners can find out which reno projects would improve the house’s overall value before getting started. This way you know exactly what projects will deliver the most bang for your buck!”


November 30, 2020  /  Forbes Biz Council Expert Panel

In the shift to a more technologically minded industry, some professionals might wonder if open houses are still a necessary part of the process, especially with social distancing still in place. "Open houses humanize housing," states Plunk's Managing Director, Mike Shapiro.


May 11, 2021  /  Craig C. Rowe

Inman was provided an early look at the Plunk app, which is member of NAR’s Reach Accelerator Class of 2021. The funding will be used to further hone the app’s first national iteration.


April 26, 2021  /  Wesley Shaw

Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced today the selection of eight technology companies for the 2021 REACH scale-up program. SCV, which is the most active global venture fund in real estate technology, operates the award-winning REACH growth program in five major, international markets. The 2021 REACH cohort will focus on scaling high-growth potential technology companies in and beyond the residential real estate sector.


March 16, 2021  /  Jill Layton

If you want to increase the value of your home, remodeling is usually a good way to do it. But without doing the research, it's hard to know exactly what to remodel and how much money to put into it.

Plunk is a new app that helps homeowners figure out which home renovation projects will yield the best returns. “You can add details about your home, as well as photos, to get the most accurate home value and Plunk value. The app will walk you through exactly what you need to do, making the steps as easy and straight-forward as possible.”


March 9, 2021

BELLEVUE, Wash. — Plunk, the first mobile app using AI, machine learning, and computer vision to help homeowners increase their home’s value, announced its launch today. Led by tech, data science, and real estate industry veterans Brian Lent, David Bluhm, and Mike Shapiro, Plunk helps homeowners make smarter financial decisions that grow their home’s value, project by project.


November 5, 2020  /  Gordon Gottsegen

For many homeowners, their net worth is largely tied to their home. And while a home is first and foremost a place to live, it’s also an investment, and therefore should be treated like one. Stealthy Bellevue startup Plunk wants to help homeowners learn more about the value of their home, and point them to the home improvement projects that are worth investing in to drive that value up.


November 4, 2020  /  Taylor Soper

Will that bathroom remodel increase your home’s value by more than $20,000? What about replacing the floors or adding a garage?


A stealthy Seattle-area startup wants to help answer these questions and more. Plunk is revealing more details about its app that helps homeowners play “what if” scenarios to figure out what might drive the value of their home up or down. The app uses image processing, AI, and machine learning to assess the condition of a home and recommend specific remodeling projects that can increase its value.


November 4, 2020  /  The ForbesBooks Audio Podcast

Some people only have one employable skills, but today’s guest has done a lot: Mike Shapiro has been an entrepreneur, investor, corporate coach and author. Mike talks about why he approaches life and work with a commitment to joy: the joy he finds in helping others and the joy they experience when they realize that success is achievable.

Listen here > 

July 16, 2019  /  Taylor Soper

Brian Lent and David Bluhm are teaming up again on another startup. The veteran Seattle entrepreneurs who previously sold Medio Systems to Nokia in 2014 are back it again with a stealthy advanced analytics startup called Lamda.​

Lent and Bluhm, who have two other unnamed co-founders, have raised $1 million as part of a larger seed round from investors including Unlock Venture Partners, a new early-stage firm in Seattle co-led by Andy Liu, and have assembled a team of eight employees.


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