Plunk in the news

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Brian Lent, CEO and Co-Founder of Plunk, joins Cheddar to discuss how Plunk’s platform helps homeowners pursue profitable home renovations and build equity in their homes.

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A new app gives you the lowdown on resale.

Our homes are our largest and most important financial asset—but do you know what yours is worth? There are hundreds of sites out there that will give you a rough number based on your street address, but none of them take a deeper look inside or, more important, tell you what kinds of updates you need to make to yield the best returns. Now you can get all the answers you require from your phone.

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“Using Plunk’s interface, homeowners can find out which reno projects would improve the house’s overall value before getting started. This way you know exactly what projects will deliver the most bang for your buck!”

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In the shift to a more technologically minded industry, some professionals might wonder if open houses are still a necessary part of the process, especially with social distancing still in place. "Open houses humanize housing," states Plunk's managing director, Mike Shapiro.

Second Century Ventures, the strategic investment arm of the National Association of Realtors®, announced today the selection of eight technology companies for the 2021 REACH scale-up program. SCV, which is the most active global venture fund in real estate technology, operates the award-winning REACH growth program in five major, international markets. The 2021 REACH cohort will focus on scaling high-growth potential technology companies in and beyond the residential real estate sector.

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If you want to increase the value of your home, remodeling is usually a good way to do it. But without doing the research, it's hard to know exactly what to remodel and how much money to put into it.

Plunk is a new app that helps homeowners figure out which home renovation projects will yield the best returns.

“Once you sign up, you'll be asked to enter your address. From there, you can add details about your home, as well as photos, to get the most accurate home value and Plunk value. The app will walk you through exactly what you need to do, making the steps as easy and straight-forward as possible.”

– Jill Layton, Techwalla


BELLEVUE, Wash.--(BUSINESS WIRE)--Plunk, the first mobile app using AI, machine learning, and computer vision to help homeowners increase their home’s value, announced its launch today. Led by tech, data science, and real estate industry veterans Brian Lent, David Bluhm, and Mike Shapiro, Plunk helps homeowners make smarter financial decisions that grow their home’s value, project by project.

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For many homeowners, their net worth is largely tied to their home. And while a home is first and foremost a place to live, it’s also an investment, and therefore should be treated like one. Stealthy Bellevue startup Plunk wants to help homeowners learn more about the value of their home, and point them to the home improvement projects that are worth investing in to drive that value up.

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Will that bathroom remodel increase your home’s value by more than $20,000? What about replacing the floors or adding a garage? How about the bad traffic that’s getting worse around your neighborhood?


A stealthy Seattle-area startup wants to help answer these questions and more. Plunk is revealing more details about its app that helps homeowners play “what if” scenarios to figure out what might drive the value of their home up or down. The app uses image processing, AI, and machine learning to assess the condition of a home and recommend specific remodeling projects that can increase its value.

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Some people only have one employable skills, but today’s guest has done a lot: Mike Shapiro has been an entrepreneur, investor, corporate coach and author. Mike talks about why he approaches life and work with a commitment to joy: the joy he finds in helping others and the joy they experience when they realize that success is achievable.


About Mike Shapiro:
Mike is an entrepreneur, investor, corporate coach and Forbes book author whose risk-inclined and results-oriented methods help individuals and organizations leverage insights for stellar results, including building his multi-billion-dollar business. He is also a co-founder, and managing director with plunkTM, a Seattle-based real estate, financial services technology startup.

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Brian Lent and David Bluhm are teaming up again on another startup.

The veteran Seattle entrepreneurs who previously sold Medio Systems to Nokia in 2014 are back it again with a stealthy advanced analytics startup called Lamda.

Lent and Bluhm, who have two other unnamed co-founders, have raised $1 million as part of a larger seed round from investors including Unlock Venture Partners, a new early-stage firm in Seattle co-led by Andy Liu, and have assembled a team of eight employees.

Get Plunk

Finally, a mobile app to help you grow your home
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Plunk, Inc.

1100 Bellevue Way NE
Suite 8A-1

Bellevue, WA 98004

T: 425.620.3998