Our mission

We want to empower homeowners to build wealth through their homes. To help you achieve your personal financial dreams, we equip you with expert information and guidance—rooted in high-level data science, trusted sources, and independent research. All designed to give you the tools you need to boost your home value and maximize your equity potential. 

If you would like to learn how to Plunk your way to financial superstardom, sign up for our email newsletter, and click below to get this free app from the Apple App Store.

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Our founders

Our Mission Statement may be quite ambitious, but it wasn’t created overnight. The Plunk concept has been years in the making. 


As passionate homeowners and remodelers, Brian Lent and David Bluhm recognized the gap between the information that was available... versus what was needed by consumers. They then sought to create a way to help homeowners explore the possibilities of creating a dream home, navigate through remodeling projects, and analyze cost vs. value—real life, real-time ROI—by giving them access to better and smarter data. 


It’s mind blowing how little transparency there currently is in the residential real estate market, considering that your home is your most valuable financial commitment. We're here to change that.

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Brian is a data science pioneer who has been at the forefront of data mining, machine learning, forward-thinking analytics, and leading-edge AI technology for over three decades. His work has made a lasting impact on companies such as Amazon, Nokia, HERE Technologies, IBM, and Google.


David has spent the past thirty-six years starting and growing technology companies. He has been an integral part of the growth of companies such as Realtor.com, Motorola, and HP. In a variety of founder, director and senior operational roles, David has been involved in over 20 start-ups that have achieved a combined “high water” equity value of over 36 billion dollars including 2 IPOs and 7 company acquisitions—4 of which were valued over $100M.                             


With their combined experience, our founders are building a new evolution of data-optimized offerings to homeowners. And with a world-class team of data scientists, they are bringing Artificial Intelligence and Machine Learning algorithms to everyone’s home. 


Plunk brings you the power of Big Data technologies to help you evolve your home and optimize your property value.

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We are Data Scientists—gathering and analyzing real estate data and turning it into useful information

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We are Financial Planners—figuring out ways to help homeowners save and make money

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We are Product Managers—creating new and exciting tools to make household management fun and easy


We are Homeowners—passionate about remodeling, DIY projects and growing our home

Want in? We're Hiring!

Our team is working tirelessly to build a game-changing app for homeowners, and we’re always on the look-out for great talent!

Sr. Backend and Infrastructure Engineer

Senior Data Scientist

Senior Data Engineer

Get Plunk

Finally, a mobile app to help you grow your home
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